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New Lawsuit Alleges That Bose Secretly Collects Customer Listening Data

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Bose Corp., an audio manufacturer, allegedly collects personal data from its users through their Bose Connect App downloadable through Apple or Google Play stores. A lawsuit was filed against the manufacturer that has been in the business for over 50 years.

An Illinois-based man, Kyle Zak, filed a lawsuit complaint last April 18, 2017, at a federal court in Chicago.

He wants Bose to stop invading their customer’s privacy. As per the complainant, Bose Corp. is “secretly collecting, transmitting and disclosing its customers’ private music and audio selections to third parties, including a data mining company” through their application.

Bose has been advertising with their wireless headphones to use the Bose Connect App to make the most of their headphone’s features. When he purchased his QuietComfort 35 headphones, he also downloaded the said app. Downloading this app could mean that you have to provide your name, email address, and the serial number of your headphone.

According to Zak, he found out that all of his media information from his smartphone was forwarded to third parties like the It’s a website that promises to collect the client’s customer data.

This act of ‘spying’ their customers is said to invade their customer’s privacy. It’s because the personal details must be confidential. No customer would want any personal information leaked over the internet.

The said lawsuit costs more than $5 million without specified damages.

Other models aside from the QuietComfort 35 headphones that use the company’s app are the QuietControl 30, the SoundSport Wireless, the SoundSport Pulse Wireless, the Sound Link, and the Around-Ear Wireless Headphones II.

Jay Edelson, Bose’s private lawyer, said that companies should be transparent about the information they take from their customers and where they use it. They should get consent from their clients if such personal information can be sent to third parties.

The complaint includes an injunction towards Bose from collecting personal information, as well the transmission of the information to third parties.

The case is Zak vs. Bose Corp, U.S. District Court, Northern District of Illinois, No. 17-02928.

As of this writing, Bose has issued a statement on their website saying:

“Everything we’ve shared with you over the last few days still stands—we never sold your data, and we never used it to identify you or anyone else. But we’re now going to take three additional steps to give you more options and assurance.

The Connect App will be updated so you can opt out of having it collect data. Any information collected before the opt out is available will be altered, so it can’t be linked to you or your device by anyone. And the Connect App’s privacy policy will be updated to include even more information.

We’ll let you know when these changes go into effect. We’re working on them now, and you’ll hear from us soon.” – April 25, 2017

The Bose Connect App update is now available.

After you download the update, go to the app’s main menu, select ‘Privacy Policy and Settings,’ and use the toggle switch to opt out from data collection.” – May 3, 2017

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I'm an associate content creator here at I love writing about bluetooth technology and how we are using it today, especially with wireless headphones. Whether its testing out new products, researching new marketing events or being a guest on some Wireless Technology panels, I love sharing my knowledge with the world. Keep in mind, just because I like a certain headphones, doesn't mean you will. Always use my content for a second opinion when you are purchasing wireless headphones. When I am not working on, I am out surfing, golfing and hiking. I enjoy anything that has to do with Bluetooth technology. I would love to hear your feedback.

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